It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market. Read the rest of this entry »
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Marketing, Mobile Marketing, Public Relations, Social Media, Word of Mouth Marketing | Tagged: hispanic, multicultural, advertising, marketing, public relations, social, media word of mouth, mobile | 
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Posted by HispanicPro
The Hispanic PR Association has named Public Relations Society of America’s First Hispanic CEO and Chair-Elect Rosanna Fiske and General Mills as Honorees of the PRemio Awards. Read the rest of this entry »
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The importance of relevancy in communication cannot be understated. Identifying the needs and interests of your target audience is an important first step in driving a strategic communications plan. When seeking to engage Hispanic audiences, selecting the appropriate language and tone for your message can make all the difference in achieving success. This is especially true in the world of social media. Additionally, communicators must remember that content is king and the creation of compelling content will help increase interaction with your message.
Join PR Newswire for this FREE webinar and learn how to effectively plan an online communications strategy that will resonate with your core Hispanic audiences. Read the rest of this entry »
Leave a Comment » | Marketing, Public Relations, Social Media | Tagged: hispanic, multicultural, advertising, marketing, public relations, social, media word of mouth, mobile | Permalink
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Latinos in Social Media (LATISM), the first and largest non-profit organization to engage, organize, train and promote Latinos and Latinas in the social media arena, has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right now.
Carried out by LATISM, and conducted through the leading online research tool Survey Monkey, “The LATISM Bloguera Survey” questioned 939 respondents in the United States and Latin America. Read the rest of this entry »
Leave a Comment » | Marketing, Mobile Marketing, Public Relations, Social Media | Tagged: hispanic, multicultural, marketing, public relations, social, media word of mouth, mobile | Permalink
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The Center for Hispanic Leadership: Institute for Talent Development (CHL) in Los Angeles has tapped The Sánchez Ricardo Agency, a Latina-owned, D.C.-based multicultural communications firm to lead public relations and digital media strategies for its First Annual Leadership Summit, themed “Embracing Innovation through Diversity,” on September 18 in Los Angeles. Read the rest of this entry »
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