Boosted by sport and elections, global advertising continues to grow despite Eurozone fears [REPORT]
ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth we forecast in March. Our forecasts for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively.
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ZenithOptimedia predicts global ad expenditure will grow 4.3% in 2012, reaching US$502 billion by the end of the year. This is a slight downgrade of the 4.8% growth we forecast in March. Our forecasts for 2013 and 2014 are unchanged, at 5.3% and 6.1% respectively. 
