The Media Comparisons Study is a key industry resource for multi-media usage and effectiveness analysis. In 2012, TVB retained Knowledge Networks to conduct the study and the findings are revealing.
Among them are:
- Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
- Consumers credit TV ads as more influential in making a purchase decision.
- TV commercials drive viewers to go online to find out more.
- Broadcast, and local broadcast stations are chosen first for news over cable networks.
To view overview of the full study CLICK HERE.
