As a marketer, you’re probably under constant pressure to validate your investment in social media. That means you need to be fully aware of the wide range of quantitative and qualitative benefits your social marketing delivers, both short- and long-term.
In this special report, Forrester explains the four perspectives you should always consider together to measure your social’s full impact:
• Financial: Has revenue or profit increased or costs decreased?
• Digital: Has the company enhanced its owned and earned digital assets?
• Brand: Have consumer attitudes about the brand improved?
• Risk management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
You’ll also learn how to validate your social marketing against your organization’s business objectives, and how to avoid the pitfalls of narrow, short-term thinking about social ROI.
To download report CLICK HERE.