In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.

In order to maintain consistency, the “Mobile Phone Creative Guidelines” supplement the MMA’s widely adopted “Universal Mobile Ad Package” (UMAP v 2.0), which makes buying and selling mobile ads easier and more effective. Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers to employ mobile for more dynamic, rich consumer experiences. The guidelines also align with the IAB “Display Advertising Guidelines.” Read the rest of this entry »

Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report by Draftfcb called “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot” confirms mobile’s march to dominance as a medium of choice for consumers. Based on interviews with 7,500+ consumers ages 18-64 in eight Draftfcb global benchmark markets, including the U.S., U.K., Germany, Brazil, South Africa, Middle East (U.A.E. and Saudi Arabia), India and China, mobile is redefining the shopper experience across the globe. Read the rest of this entry »

By Insight Tr3s

Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report Read the rest of this entry »

The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed. In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers. Read the rest of this entry »

More foreign-born, Spanish-dominant Hispanics come online

Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels. Read the rest of this entry »

While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth. Read the rest of this entry »

Telling folks heavily invested in the status quo that their world has changed overnight in surprising ways — and that they need to change with it — is no easy task. It’s even tougher when the changes these folks need to implement are risky, in uncharted waters with no proven industry best practices to follow. It’s tougher yet when those folks pay you a lot of money to represent their interests, including predicting future market conditions, and the changes that occurred surprised nearly everyone, happening faster and differently than you had told them they would. Sound familiar? Welcome to the world that many media agencies live in today. Read the rest of this entry »

“Dot Com Disclosures” Guidance Updated to Address Current Online and Mobile Advertising Environment

The Federal Trade Commission released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception. Read the rest of this entry »

In the context of the World Summit on the Information Society (WSIS) conference recently held in Paris, the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum (WEF) panel focused on ethics and the role of traditional media in the digital age. When everyone has the ability, says the report, to blog, tweet and publish, traditional media have a greater responsibility to provide ethical, credible journalism. Read the rest of this entry »

Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans, according to a new analysis of three surveys by the Pew Research Center. Read the rest of this entry »