Most US internet users across all age groups are aware that businesses frequently listen to what they say online. According to a December 2012 study conducted by J.D. Power & Associates for NetBase, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents. Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on. Read the rest of this entry »

People in the U.S. talk about their auto purchases 30,000 times a day on social media, most frequently during the consideration phase of buying a car, according to a new study commissioned by Starcom MediaVest Group and led by Big Fuel. The study also found that if a car is not part of the social conversation during consideration phase, it rarely gets purchased. Read the rest of this entry »

The marketing buzzword “SoLoMo”—for social, local and mobile—is the latest way national marketers are seeking to connect with customers and lure them into neighborhood stores, dealerships, branch offices and service outlets nationwide. However, a new study from the Chief Marketing Officer (CMO) Council reveals many companies, dissatisfied with the effectiveness of local channel and field sales partners, are looking to maximize the impact of national campaigns by using new digital media avenues and localized engagement activities but still question the impact and value of mobile investments. Read the rest of this entry »

Face it- today’s woman is dynamic and likely social media savvy while she has less time than ever to focus her reading. If your platform doesn’t scream at her something of interest- you’ve lost her atención! From parenting, to lifestyle, finances, fashion, entrepreneurship and more, today’s woman wants to connect with audiences online that make her comfortable and interested. Read the rest of this entry »

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA). Read the rest of this entry »

Aquent announced the results of the study, “Planning for Mobile Marketing Success Through Smart Staffing,” commissioned with Forrester Research, Inc. The study found that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs. In addition, marketers indicated a struggle with accurately staffing for mobile campaigns; in fact, few organizations have a full-time employee dedicated to driving mobile marketing initiatives. Read the rest of this entry »

comScore, Inc. released the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead. Read the rest of this entry »

All the talk of the day is Big Data: I have Big Data. You have Big Data. You’d think our industry had an inferiority complex, and that size really does matter! To some extent, it does, but I’d like to offer a way to think about big data that clearly details the way human insights can be leveraged in this age of data activation. Simply put, it’s about storytelling. Read the rest of this entry »

The age of real-time marketing is nigh, according to a new report by eMarketer.

Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media. Read the rest of this entry »

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones. Read the rest of this entry »

Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. This white paper includes case studies on how these leading brands have met the needs and expectations of their mobile customers. The paper also includes insights into mobile advertising consumption and consumer attitudes towards these new mobile channels of interaction.

To download report CLICK HERE.

Louis Pagan co-founder of Hispanicize and is the Editorial Director for the company’s social media content platform Hispanicize.com has passed unexpectedly. Read the rest of this entry »

As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people. Read the rest of this entry »