We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Read the rest of this entry »
Mobile, Internet and TV Usage by Ethnicity.
February 25, 2012
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Social Media, Marketing, Mobile Marketing, Public Relations | Tagged: hispanic, multicultural, advertising, marketing, public relations, social, media word of mouth, mobile | 
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Posted by HispanicPro
The State of the Social Universe: Insights from Four Experts.
February 25, 2012
For brands interested in harnessing the power of social networking to further their goals, social media offers enormous opportunities. But navigating this universe requires more planning and strategy than ever. Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all Read the rest of this entry »
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Posted by HispanicPro
2012 Mobile Future in Focus.
February 24, 2012
comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada. Read the rest of this entry »
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Posted by HispanicPro
The Era of Infinite Competition.
February 23, 2012
Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. Read the rest of this entry »
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Posted by HispanicPro
Hispanics log in to Social Media more often than other Ethnic Groups.
February 23, 2012
The World Wide Web has become a standard part of life, and it appears that social media has become a major part of the online experience. The vast majority have at least one social media account; in addition, over half of Adults 18+ (54.5%) say they log in to Facebook once a day or more often, according to the February American Pulse™ Survey. Blacks and Hispanics are even more likely to log in once a day or more on Facebook as well as other online communities. Read the rest of this entry »
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Posted by HispanicPro
The New Model Of ROI: Return On Interest.
February 23, 2012
ROI is either a flag you wave in every meeting you enter, or it’s a curse that follows you around daily, depending on your point of view and level of comfort with data. I would like to propose a different definition of the model for ROI, one I think is more relevant for this day and age of social media: the return-on-interest model. Read the rest of this entry »
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Posted by HispanicPro
Brand Marketers cling to Direct-Response Habits Online.
February 23, 2012
Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending. Read the rest of this entry »
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Posted by HispanicPro
ANA Multicultural Committee Addresses Major Issues.
February 22, 2012
By Roberto Orci – AHAA Chair
I had the honor of representing our Association at the February ANA Multicultural Committee Meeting chaired by Gilbert Davila. It was impressive. Fifty ANA members, many high level executives, attended and spoke candidly about some of the most important issues they face. Read the rest of this entry »
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Posted by HispanicPro
U.S. Highlights: 2012 Retail Outlook
February 22, 2012
Retail is evolving at a dizzying pace. It’s a new universe out there, with retailers exploring new ways to reach customers, seeking out new life in their brands, and boldly charting new worlds of real estate properties where no retailer has gone before. Read the rest of this entry »
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Posted by HispanicPro
The Challenges of Cross-Channel Data Integration.
February 22, 2012
Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies. Read the rest of this entry »
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Posted by HispanicPro
A Push Toward Social Media ROI
February 22, 2012
As social media budgets continue to rise, demands from the C-suite to prove the value of these investments are intensifying. Executives do intuitively understand that direct consumer relationships are valuable, and they are patiently, albeit eagerly, awaiting the ability of their marketing departments and agencies to correlate the economic impact of ongoing social media investments. Read the rest of this entry »
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Posted by HispanicPro
Connected Devices become Key to Content Consumption.
February 18, 2012
The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative technologies. Televisions, game consoles and media players have gained internet connectivity, and with it, access to new worlds of digital content. Read the rest of this entry »
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Posted by HispanicPro
Dominican Republic launches Social-based Ads for 2012 Campaign.
February 18, 2012
The Dominican Republic Ministry of Tourism has taken the idea of social networking to a new level with their 2012 Dominican Republic social media-inspired ad campaign. In a follow-up to the successful 2011 launch of the social media-friendly website, the Dominican Republic Ministry of Tourism is introducing a multi-channel campaign featuring print, online and broadcast that generate engagement with consumers wherever they are in the world today, inspiring them to be social and share their unforgettable experience in Dominican Republic. Read the rest of this entry »
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Posted by HispanicPro
Univision’s Hispanic Patient journey study identifies gaps.
February 17, 2012
Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging. Read the rest of this entry »
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Posted by HispanicPro
Hispanics to account for Greater Share of Growth in the Labor Force.
February 15, 2012
Hispanics are expected to account for 74% of the growth in the nation’s labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS). A Pew Research Center commentary notes that this is much higher than in the previous two decades. Hispanics accounted for 36% of the total increase in the labor force from 1990 to 2000 and for 54% from 2000 to 2010. A major reason is that the Hispanic population is growing rapidly due to births and immigration. At the same time, the aging of the non-Hispanic white population is expected to reduce their numbers in the labor force. Read the rest of this entry »
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Posted by HispanicPro
TV Advertising Effectiveness is on the Upswing.
February 15, 2012
A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads. Read the rest of this entry »
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Posted by HispanicPro
2012 U.S. Digital Future in Focus Report.
February 11, 2012
comScore, Inc. released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. Read the rest of this entry »
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Posted by HispanicPro
Cosmetics Executive Women agree: Hispanic Consumers must be a Priority
February 11, 2012
By Graciela Eleta / Univision Insights Blog
I recently joined Linda Levy, vice president of Merchandise Marketing for Cosmetics and Fragrances at Macy’s and Alexandra Vegas, director of the Multicultural Business Development Organization at Procter & Gamble, at a Cosmetics Executive Women (CEW) event aimed at marketing beauty to the Hispanic consumer. At this New York City gathering of retail, beauty and cosmetic professionals, my fellow panelists and I offered insights and strategies on how to drive sales with Hispanic consumers. Read the rest of this entry »
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Posted by HispanicPro
The tone of life on social networking sites.
February 11, 2012T
he overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that: Read the rest of this entry »
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Posted by HispanicPro
Does ‘Liking’ a Brand drive User Loyalty?
February 9, 2012
When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague. Read the rest of this entry »
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Posted by HispanicPro
