By Cara O’Flynn, Founder of Perspectiva Research
Interview With David Chitel, Founder of the New Generation Latino Consortium Read the rest of this entry »
To Reach “New Generation Latinos,” Cultural Nuance Is Key.
January 21, 2012
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Marketing, Public Relations | Tagged: hispanic, media word of mouth, mobile, multicultural, social | 
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Posted by HispanicPro
Embrace your inner ‘Screw-Up’
January 20, 2012
Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice.
There are a few rules of thumb to “screwing up” successfully: Read the rest of this entry »
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Latina Moms Balance Taste, Health & Convenience.
January 19, 2012
By Liz Sanderson / Univision Consumer Insights
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. Read the rest of this entry »
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Posted by HispanicPro
The Rules of Engagement: Loyalty in the U.S. and Canada
January 19, 2012
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase. Read the rest of this entry »
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Posted by HispanicPro
Tech Connects with Hispanics
January 19, 2012
By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. Read the rest of this entry »
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Posted by HispanicPro
Brand Advertising outshines Direct Response in Digital.
January 19, 2012
Direct-response marketing may soon be taking a backseat to online brand advertising initiatives. According to a DIGIDAY and Vizu “State of the Industry Survey,” more marketers plan to increase their online branding initiatives in 2012 than they do their direct response tactics. Read the rest of this entry »
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Posted by HispanicPro
Social Media Accounts and Conversations on the Rise
January 19, 2012
Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans. Read the rest of this entry »
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Posted by HispanicPro
Ruder Finn & Finn Partners face off for Target Multicultural PR.
January 18, 2012
Target is one of the first companies to pit Ruder Finn against Finn Partners since the firm split into two last July due to a family disagreement.
According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business. Read the rest of this entry »
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Posted by HispanicPro
LosTween.com launches.
January 17, 2012
To aid parents of diverse backgrounds navigate the fun, yet challenging responsibility of raising multicultural children ages 7-12, Latino marketing and PR expert Cristy Clavijo-Kish has joined forces with business partners to launch a new resource blog and media company, Los Tweens & Teens. Read the rest of this entry »
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Posted by HispanicPro
Balancing Paid, Owned & Earned Media a must for Multichannel Marketers.
January 14, 2012
Norm Johnston – Global Digital Leader / Mindshare Worldwide
Mindshare Worldwide, an advertising and marketing services agency that is part of Group M and the larger WPP company, was one of the first global, full-service media companies. Norm Johnston, Mindshare’s global digital leader, is responsible for overseeing and expanding the agency’s digital capabilities and strategy. He also works the front lines, advising clients on digital campaigns and media plans. Johnston spoke with eMarketer’s Lauren Fisher about the importance of looking beyond media devices and advertising channels when crafting a multichannel campaign. Read the rest of this entry »
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Posted by HispanicPro
Optimistic Forecast for Boutique PR Firms in 2012.
January 12, 2012
Respondents to a new PR Boutiques International (PRBI) survey of worldwide boutique public relations agencies predict moderate to high growth for their businesses in 2012, a reflection of the increasing recognition that these specialized firms deliver real value in a challenging economy. Read the rest of this entry »
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Posted by HispanicPro
American optimism prevails.
January 12, 2012
Despite continuing high unemployment and a persistently challenging economy, a majority of Americans say they are optimistic about 2012 both in terms of the country as a whole (62%) as well as for themselves and their families (78%), the latest AP-GfK Poll reveals, a national survey conducted December 8-12. Read the rest of this entry »
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Posted by HispanicPro
School Enrollment in the United States: 2010.
January 12, 2012
These national statistics describe a wide variety of student characteristics at all levels of school, from nursery to graduate. The tables provide information by age, sex, race, Hispanic origin, family income, type of college, employment status and vocational course enrollment. The statistics are produced from the October School Enrollment Supplement to the Current Population Survey; historical tables are provided. Read the rest of this entry »
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Posted by HispanicPro
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
January 11, 2012
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Read the rest of this entry »
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Posted by HispanicPro
Most Consumers still don’t Talk about Brands on Social Sites.
January 10, 2012
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%). Read the rest of this entry »
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Posted by HispanicPro
U.S. Foreign-Born Population: How Much Change from 2009 to 2010?
January 10, 2012
According to the Census Bureau’s American Community Survey (ACS), the U.S. population in 2010 included 39.9 million foreign-born residents. This estimate, the latest available for the foreign-born population, is 1.5 million, or 4%, higher than the survey’s 38.5 million estimate in 2009.1 A variety of additional data, however, suggest that both the absolute increase and the percentage increase in the foreign-born population were substantially smaller. An analysis by the Pew Hispanic Center, a project of the Pew Research Center, concludes that the growth in the foreign-born population from 2009 to 2010 is a markedly lower 616,000, or 1.6%. Read the rest of this entry »
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Posted by HispanicPro
2012 Brand Advertising Outlook and Best Practice Benchmarks.
January 10, 2012
How do you effectively leverage the online medium to build your brand? There are a lot of opinions floating around, but what really works? In December of 2011, Vizu partnered with Digiday to assess the potential for the medium in 2012 and identify best practices for getting the most out of online brand advertising. Our survey of over 450 brands, agencies, and publishers found that there is significant opportunity for the growth of online brand advertising in 2012, but the outlook could be improved if the industry works together to clean up the “metrics morass” in the online medium. Read the rest of this entry »
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Posted by HispanicPro
The 2012 Accenture Consumer Electronics Trends Study
January 10, 2012Always on, always connected: Finding growth opportunities in an era of hypermobile consumers.
The data is in and the findings are clear: The movement to mobility is in full throttle. Smartphones and tablets are the “power players” in consumer electronics products growth rates, helping consumers use their virtual network to access a growing portfolio of content, services and apps. The 2012 Consumer Electronics Trends Study shows consumers enthusiastically making their networked lives more robust: Connecting in more than one way and on multiple devices, consuming more content, and doing it all on the go. Read the rest of this entry »
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Posted by HispanicPro
Do Social Media Postings always require a Brand Response?
January 10, 2012
Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way. Read the rest of this entry »
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Posted by HispanicPro
Unleashing the Power of the Latino Social Media Influencer.
January 7, 2012
By Andy E. Checo
2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do you get organic social media buzz? And especially, how do you get social media buzz within the Latino community when your brand/organization does not serve the community through targeted social media channels? You turn to an allied… the Latino Social Media Influencer (LSMI). Read the rest of this entry »
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Posted by HispanicPro
