The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads. Read the rest of this entry »
Ad Agencies see Effectiveness in Online Video.
May 23, 2013
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Marketing, Mobile Marketing, Public Relations, Social Media | Tagged: advertising, marketing, mobile, multicultural, public relations, social | 
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Posted by HispanicPro
Mobile Becoming Moms’ Daily Shopping Companion. [INSIGHT]
May 22, 2013
There is no question that mobile is becoming an essential shopping tool for many US moms. According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or buying. And 35% of respondents said they used their device daily for shopping purposes. Read the rest of this entry »
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Posted by HispanicPro
Teens, Social Media, and Privacy. [REPORT]
May 22, 2013
Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned. Read the rest of this entry »
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Posted by HispanicPro
Organic Posting is Most Popular Social Media Tactic – Paid Advertising is Most Successful. [REPORT]
May 21, 2013
Kenshoo Social published a commissioned study conducted by Forrester Consulting, “The Key to Successful Social Advertising,” that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics. Read the rest of this entry »
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Posted by HispanicPro
Responsive Design aims to solve the Multiscreen Dilemma.
May 21, 2013
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.” Read the rest of this entry »
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Posted by HispanicPro
Film Studios Marketing Strategies and Box Office Performance.
May 9, 2013
According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs. Read the rest of this entry »
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Posted by HispanicPro
For Auto Buyers, Online Reviews’ Influence Rivals Professional Opinions.
May 7, 2013
Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews. Read the rest of this entry »
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Posted by HispanicPro
For CPGs, Mobile Ads meet Awareness Goals.
May 1, 2013
Experimenting with various mobile advertising tactics has helped CPG marketers stand out among other industries. As consistent spenders in the mobile advertising space, Millennial Media reported that from 2011 to 2012, the consumer goods vertical grew 235% on its platform. In addition, a study by comScore and Millennial Media found that the vertical’s primary goal of driving brand awareness is a core reason for expanded reliance on the mobile platform. Read the rest of this entry »
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Posted by HispanicPro
Mobile Phone Creative Guidelines to Reduce Industry Fragmentation and Empower Creatives.
April 16, 2013
In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.
In order to maintain consistency, the “Mobile Phone Creative Guidelines” supplement the MMA’s widely adopted “Universal Mobile Ad Package” (UMAP v 2.0), which makes buying and selling mobile ads easier and more effective. Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers to employ mobile for more dynamic, rich consumer experiences. The guidelines also align with the IAB “Display Advertising Guidelines.” Read the rest of this entry »
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Posted by HispanicPro
Mobile Shoppers & Shopper Behavior.
April 11, 2013
Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report by Draftfcb called “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot” confirms mobile’s march to dominance as a medium of choice for consumers. Based on interviews with 7,500+ consumers ages 18-64 in eight Draftfcb global benchmark markets, including the U.S., U.K., Germany, Brazil, South Africa, Middle East (U.A.E. and Saudi Arabia), India and China, mobile is redefining the shopper experience across the globe. Read the rest of this entry »
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Posted by HispanicPro
The Mom Next Door: How and Why Moms make Recommendations. [REPORT]
April 8, 2013
It’s no secret that moms turn to other moms for recommendations for just about everything. Cracking that word-of-mouth – or word-of-mom – code is the holy grail for brands today. But who’s more influential? The Facebook mom or the mom chatting up other moms at school drop-off? Is there a difference in the conversations moms have online and in-person, both in terms of what they share and how what they share is received by other moms? Read the rest of this entry »
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Posted by HispanicPro
Hispanics & Mobile Phones. [INSIGHT]
April 3, 2013
By Insight Tr3s
Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report Read the rest of this entry »
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Posted by HispanicPro
Mobile Trends for 2013 and Beyond. [REPORT]
April 3, 2013
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed. In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers. Read the rest of this entry »
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Posted by HispanicPro
CPG Brands Up the Mobile App Ante.
April 3, 2013
Loyalty programs, special promotions top reasons for implementing mobile apps
Mobile is having a major impact on the retail sector, as consumers use their smart devices to research and buy at home and in-store. The consumer packaged goods (CPG) industry, in particular, is responding by creating mobile apps, which give users more information on products, and often provide added features, such as games and interactive tools, related to CPG products. Read the rest of this entry »
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Posted by HispanicPro
How marketers can drive cross-screen engagement. [INSIGHT & REPORT]
March 27, 2013
More and more, consumers are engaging with content across a variety of screens, and often engaging with that content on multiple screens simultaneously. This means advertisers have to take a holistic approach to their marketing strategy, and adjust the content to fit the context of various screens while considering consumers’ multi-screen habits. Read the rest of this entry »
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Posted by HispanicPro
Which Social Media Marketing Tactics Work Best?
March 27, 2013
Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance. Read the rest of this entry »
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Posted by HispanicPro
Among Hispanics, who’s Leading Digital Adoption Trends?
March 26, 2013More foreign-born, Spanish-dominant Hispanics come online
Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels. Read the rest of this entry »
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Posted by HispanicPro
Second-Screen Users will drive Social TV Activities.
March 26, 2013
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months, according to Gartner, Inc. Read the rest of this entry »
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Posted by HispanicPro
The Fragility Of US Wireless Customer Loyalty. [INSIGHT & INFOGRAPHIC]
March 25, 2013
A new study of loyalty among mobile phone users in the U.S., released by WDS, A Xerox Company, has worrying implications for wireless carriers. The WDS Mobile Loyalty Audit 2013 reveals that 36 percent of U.S. customers are considering leaving their mobile carrier in the next 12 months. The study, which integrates new survey data from research specialist TNS, also finds that only 13 percent of customers show the level of loyalty required to protect them from competitive offers and service disruptions. Read the rest of this entry »
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Posted by HispanicPro
How Digital Behavior differs among Millennials, Gen Xers and Boomers.
March 25, 2013
While internet usage is nearly ubiquitous in the US, mobile phone and mobile internet usage are taking a far greater role in digital activity among consumers of all ages—and uptake is poised for further growth. Read the rest of this entry »
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Posted by HispanicPro
