According to research led by a marketing professor at the University of Utah’s David Eccles School of Business, film studios might be better served with more targeted advertising that takes into account the movie-going habits of different communities, as well as how those communities respond to paid advertising and movie-review blogs. Read the rest of this entry »
Film Studios Marketing Strategies and Box Office Performance.
May 9, 2013
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Posted by HispanicPro
For Auto Buyers, Online Reviews’ Influence Rivals Professional Opinions.
May 7, 2013
Consumer use of user-generated online reviews has become critical to the automotive sector, according to a new eMarketer report, “Automotive Consumer Reviews: Social and Mobile Change the Car-Buying Game.” As trust in this content solidifies and technology enables more shoppers to contribute car-buying opinions, users reviews are becoming among the most influential type of review, rivaling once-dominant professional reviews. Read the rest of this entry »
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Posted by HispanicPro
Advertising Update: Light at the End of the Tunnel.
May 7, 2013
The latest economic forecasts have confirmed that the US is on a slow but steady trajectory towards recovery. Four months into 2013, there are clearer signs that this year will show moderate economic growth, despite the fiscal austerity and uncertainty that plagued the beginning of the year. Read the rest of this entry »
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Posted by HispanicPro
21st Century Social Mom: Her World Is Social.
May 2, 2013
In a joint partnership with comScore, BabyCenter has revealed new insights surrounding moms’ adoption and usage of social platforms across all devices. Today, moms are 20% more likely to use social media than the general population. Ninety-one percent of moms now use social media regularly – a 20% increase since 2010. And they expect their friends and family to use it too. In fact, 22% of moms say that if friends or family don’t participate in social media, they are not as much a part of their lives. Read the rest of this entry »
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Posted by HispanicPro
Civic Engagement in the Digital Age. [REPORT]
April 29, 2013Social networking sites have grown more important in recent years as a venue for political involvement, learning, and debate. Overall, 39% of all American adults took part in some sort of political activity on a social networking site during the 2012 campaign.
This means that more Americans are now politically active on social networking sites (SNS) than used them at all as recently as the 2008 election campaign. At that point, 26% of the population used a social networking site of any kind. Read the rest of this entry »
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Posted by HispanicPro
Preadolescent perceptions of Popular Media & their Relationship to Future Aspirations. [REPORT]
April 22, 2013
Yalda T. Uhls and Patricia M. Greenfield / University of California, Los Angeles
In line with Greenfield’s (2009) theory of social change and human development, current popular preado-lescent TV shows suggest that fame, an individualistic goal, is an important and achievable aspiration (Uhls & Greenfield,2011).Such messages may be particularly salient for preadolescents, ages10–12. This study used focus groups and mixed analytic methods (qualitative and quantitative) to examine how popular media, passive and interactive, are interpreted by preadolescents and how their interpretations relate to their media practices and future goals. Quantitative analysis revealed that fame was the number one value, selected as the most important value for participants’ future goals significantly more frequently than expected by chance. Read the rest of this entry »
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Posted by HispanicPro
Hesitant Pharma Marketers risk Losing the Social Audience.
April 17, 2013
The Food and Drug Administration (FDA) has yet to follow through on its years-old pledge to issue social media guidelines for pharmaceutical marketers in the US. As a result, some pharma companies are keeping their distance from the social channel. Read the rest of this entry »
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Posted by HispanicPro
You have got to be kidding.
April 17, 2013
We received very positive feedback on our post about last week’s Hispanicize – - Social Media EXPO event from executives we did not expect to hear from regarding this conference and we hope that the event continues to improve and calibrates its messaging on the Social Media discipline in our Industry. CLICK HERE to read.
We found an stunning quote in the article written regarding last week’s Hispanicize a Social Media EXPO and we quote …. Read the rest of this entry »
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Posted by HispanicPro
Mobile Phone Creative Guidelines to Reduce Industry Fragmentation and Empower Creatives.
April 16, 2013
In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units.
In order to maintain consistency, the “Mobile Phone Creative Guidelines” supplement the MMA’s widely adopted “Universal Mobile Ad Package” (UMAP v 2.0), which makes buying and selling mobile ads easier and more effective. Additionally, the new guidelines provide directives that are necessary to empower creative shops and publishers to employ mobile for more dynamic, rich consumer experiences. The guidelines also align with the IAB “Display Advertising Guidelines.” Read the rest of this entry »
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Posted by HispanicPro
Blogging a la US Hispanic Market – - Hispanicize 2013
April 14, 2013
This past week, we spent considerable time at the Hispanicize event in Miami Beach.
The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.
As the 4th event in the Hispanicize series, the event organizers have demonstrated that they can improve it from year to year, but need to stick to their core audience. Read the rest of this entry »
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Posted by HispanicPro
Mobile Shoppers & Shopper Behavior.
April 11, 2013
Mobile shopping has emerged as a strong cultural force worldwide and continues to have a profound impact on shopping due to shifting behaviors and attitudes. A new report by Draftfcb called “The Mobile Shopper: A 2013 Draftfcb Global Shopper Snapshot” confirms mobile’s march to dominance as a medium of choice for consumers. Based on interviews with 7,500+ consumers ages 18-64 in eight Draftfcb global benchmark markets, including the U.S., U.K., Germany, Brazil, South Africa, Middle East (U.A.E. and Saudi Arabia), India and China, mobile is redefining the shopper experience across the globe. Read the rest of this entry »
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Posted by HispanicPro
Social Media and Multitasking go Hand in Hand.
April 9, 2013
Go anywhere, do anything smartphones have been a boon to social network users, who are now able to check in with their friends and family from pretty much any location that has Wi-Fi or cellphone service. Read the rest of this entry »
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Posted by HispanicPro
The Mom Next Door: How and Why Moms make Recommendations. [REPORT]
April 8, 2013
It’s no secret that moms turn to other moms for recommendations for just about everything. Cracking that word-of-mouth – or word-of-mom – code is the holy grail for brands today. But who’s more influential? The Facebook mom or the mom chatting up other moms at school drop-off? Is there a difference in the conversations moms have online and in-person, both in terms of what they share and how what they share is received by other moms? Read the rest of this entry »
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Posted by HispanicPro
Hispanics & Mobile Phones. [INSIGHT]
April 3, 2013
By Insight Tr3s
Young Hispanics are enthusiastic mobile users – and Tr3s has done research to understand their relationship to their phones. Taken from Tr3s’s new “Hispanic 18-34s Living the ‘Next Normal’” and the 2012 Maximo Report Read the rest of this entry »
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Posted by HispanicPro
Mobile Trends for 2013 and Beyond. [REPORT]
April 3, 2013
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed. In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers. Read the rest of this entry »
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Posted by HispanicPro
How marketers can drive cross-screen engagement. [INSIGHT & REPORT]
March 27, 2013
More and more, consumers are engaging with content across a variety of screens, and often engaging with that content on multiple screens simultaneously. This means advertisers have to take a holistic approach to their marketing strategy, and adjust the content to fit the context of various screens while considering consumers’ multi-screen habits. Read the rest of this entry »
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Posted by HispanicPro
Which Social Media Marketing Tactics Work Best?
March 27, 2013
Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance. Read the rest of this entry »
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Posted by HispanicPro
Among Hispanics, who’s Leading Digital Adoption Trends?
March 26, 2013More foreign-born, Spanish-dominant Hispanics come online
Online Hispanics are digital mavens and leaders on a variety of social networks. The Hispanic demographic itself, though, has many distinctive characteristics, including preferred language and country of origin, and these differences create varied digital participation levels. Read the rest of this entry »
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Posted by HispanicPro
Second-Screen Users will drive Social TV Activities.
March 26, 2013
Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the behavior of social TV consumers over the next 24 months, according to Gartner, Inc. Read the rest of this entry »
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Posted by HispanicPro
The Fragility Of US Wireless Customer Loyalty. [INSIGHT & INFOGRAPHIC]
March 25, 2013
A new study of loyalty among mobile phone users in the U.S., released by WDS, A Xerox Company, has worrying implications for wireless carriers. The WDS Mobile Loyalty Audit 2013 reveals that 36 percent of U.S. customers are considering leaving their mobile carrier in the next 12 months. The study, which integrates new survey data from research specialist TNS, also finds that only 13 percent of customers show the level of loyalty required to protect them from competitive offers and service disruptions. Read the rest of this entry »
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Posted by HispanicPro
